A “spam apology”. This refers to the insincere canned emails you receive from the complaint pages of many websites. The worst offenders (you know who you are!) are sites which prefer never to deal with real humans and don’t have any phone numbers as a result. You go to complain and get sent to an FAQ or worse a forum where users sort their own problems out. You get some suggested answers with no bearing at all on your problem. Then you type in a complaint and get a spapology saying “We’re very sorry to hear you are unhappy… blah blah.”
The very fact this is automated means it lacks sincerity…