The idea was an extremely promising one with all the usual winning ingredients: Z-list celebrities, a predictable format and a telephone vote. Each week famous celibate celebs would be taken to some temptingly erotic location and titillated until they gave in – last one standing (or unencumbered by furry handcuffs) was the winner. However, the first episode was screened from Amsterdam and the temptation proved too much for every celibate on the program before filming proper had started – they ended up with 4 minutes and 32 seconds which was suitable for broadcast even after the watershed. The series was finally killed when they realised the ten celebrities who had taken part were the industry’s entire supply of celibates (and that three of them had lied to get on the program).